We take data protection and information security very seriously. The effective management of all personal data, including security and confidentiality, is the heart of our business and naturally underpins our practices and processes. This policy describes our privacy practices in plain language, keeping legal and technical jargon to a minimum, to ensure that you understand what information we collect, why we collect it, how it is used and what choices you have about your information.

Who are we?
This privacy policy applies to the processing of data on The Brand Identity Group Ltd website. The entity who is responsible for your information under this Privacy Policy (the "Data Controller") is:The Brand Identity Group Ltd
7 Browne Close, Ashwellthorpe,
Norwich, England, NR16 1FG(hereinafter referred to as "we", "us" or "our")If you have any questions about data protection, wish to exercise your rights as a data subject or wish to revoke consent, you can contact us at hello@the-brandidentity.com.

What are the legal bases of processing personal data?
The legal bases for processing are listed below and at least one of these must apply whenever we process personal data:Consent: the individual has given clear consent to process personal data for a specific purpose.
Contract: the processing is necessary for a contract or because you have asked us to take specific steps before entering into a contract.
Legal obligation: the processing is necessary for us to comply with the law (not including contractual obligations).
Vital interests: the processing is necessary to protect someone’s life.
Public task: the processing is necessary for us to perform a task in the public interest or for official functions, and the task or function has a clear basis in law.
Legitimate interests: the processing is necessary for our legitimate interests or the legitimate interests of a third party unless there is a good reason to protect your personal data which overrides those legitimate interests.

What are your rights?
You have the following rights with respect to us processing your personal data:

Right of access
You have the right to obtain information about whether and which of your personal data is processed by us. In this case, we will also inform you about:the purpose of the processing; the categories of data; the recipients of your personal data; the planned storage period or the criteria for the planned storage period. Your further rights; unless we have been provided with your personal data by you: any available information about its origin. If available: the existence of automated decision-making and information about the logic involved, the scope and the intended effects of the processing.

Right to rectification
You have a right to rectification and/or completion if your personal data processed by us is inaccurate or incomplete.

Right to restriction of processing
You have a right to restriction of processing, provided that we verify the accuracy of your personal data processed by us; the processing of your personal data is unlawful; you need your personal data processed by us for legal prosecution after the purpose has ceased to exist; you have objected to the processing of your personal data and we are reviewing this objection.

Right to erasure
You have a right to erasure if we no longer need your personal data for its original purpose; you withdraw your consent and there is no further legal basis for processing your personal data; you object to the processing of your personal data and - unless it is direct marketing - there are no overriding reasons for further processing; the processing of your personal data is unlawful; the erasure of your personal data is required by law; your personal data was collected as a minor for information society services.

Right to information
If you have exercised your right to rectification, erasure or restriction of processing, we will inform all recipients of your personal data, of this rectification, erasure of data or restriction of the processing.

Right to data portability
You have a right to receive your personal data processed by us on the basis of consent or for the performance of a contract in a structured, common and machine-readable format and to transfer it to another controller. If technically feasible, you have the right to have us transfer this data directly to another controller.

Right to object
You have the right to object to the processing of your personal data in case of special reasons. In this case, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing. In case of processing of your personal data for direct marketing purposes, you have the right to object at any time.

Right of withdrawal
You have the right to revoke any consent given to us at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

Right to complain to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with the competent supervisory authority if you believe that the processing of your personal data by us violates the law.

Purposes of data processing
We process data collected about you for various purposes. For example, if you create an account at the-brandidentity.com, the data stored in your account will be processed by us for the purpose of managing the account. At the same time, address data stored in the account is also used, among other things, for the purpose of delivering ordered goods. Individual data collected about you may also be processed for the purpose of direct advertising. For example, we may send you our own advertising catalogues or advertising catalogues from our partners to the address stored in your account. In individual cases, we may also pass on your personal data to third parties. This is the case, for example, when goods are delivered by a delivery company / a forwarding agent, but also when you choose an unsecured method of payment. If you are obliged to provide your e-mail address when creating an account, this is necessary because we are legally obliged to send you an electronic confirmation of receipt of your order after you have placed it. The email address you provide will be used for us to send you promotional email newsletters if you have consented to receive such newsletters. However, we may also send you e-mail advertising about goods/services similar to those you have purchased from us in the past. You will be expressly informed in this privacy policy about the possibility of using your e-mail address for this purpose and about your right to object in this respect.Log files
Each time you access our website, information is sent to the server of our website by the respective internet browser of your respective end device and temporarily stored in log files. The data records stored in this process contain the following data, which are stored until automatic deletion: Date and time of access, name of the page accessed, IP address of the requesting device, referrer URL (origin URL from which you came to our web sites), the amount of data transferred, loading time, as well as product and version information of the respective browser used and the name of your access provider. The legal basis for the processing of the IP address is our legitimate interest. Our legitimate interest results from:Ensuring a smooth connection setup, ensuring comfortable use of our website, evaluation of system security and stability. A direct conclusion to your identity is not possible on the basis of the information and will not be drawn by us. The data is stored and automatically deleted after the aforementioned purposes have been achieved. The standard periods for deletion are based on the criterion of necessity.Geo-localisation
If you have consented to so-called geo-localisation in your browser or in the operating system or other settings of your respective end device, we use this function to be able to offer you individual services related to your current location. We process your location data processed in this way exclusively for this function. If you terminate the use, the data will be deleted.Data processing when concluding a contract
If you register with one of our websites and conclude a contract with us, we process the data required for the conclusion, performance or termination of a contract with you. This includes First name, last name, billing and delivery address, E-mail address, Billing and payment data, Telephone number, if applicable. The legal basis for this is the provision of a pre-contractual or contractual measure, i.e. you provide us with the data on the basis of the respective contractual relationship (e.g. management of your account, processing of a purchase contract) between you and us. We are also obliged to process your e-mail address in the event of purchase via our website due to legal requirements. Insofar as we do not use your data for advertising purposes, we store the data collected for the processing of the contract until the expiry of the statutory or possible contractual warranty and guarantee rights. After the expiry of this period, we retain the information of the contractual relationship required by the company and tax law for the periods determined by law. For this period, the data will be processed again solely in the event of an audit by the tax authorities. The following data processing is also required for the execution of a purchase contract via our website: Your payment data will be passed on to payment service providers commissioned by us to process the payment(s). We pass on details of your delivery address to logistics companies and shipping partners commissioned by us. In order to ensure that the goods are delivered in accordance with your wishes, we transmit your e-mail address and, if applicable, telephone number to the logistics company and/or shipping partner commissioned by us to carry out the delivery. If necessary, they will contact you in advance of the delivery in order to coordinate the details of the delivery with you. The respective data will be transmitted solely for the respective purposes and deleted again after delivery has taken place.Data processing for advertising purposes
We generally have a legitimate interest in using your data for marketing purposes. We collect the following data for our own marketing purposes as well as for marketing purposes of third parties: first name, last name, postal address. The aforementioned data may also be transferred to third parties for this purpose. In addition, we are entitled to store further personal data collected about you in compliance with the legal requirements for our own marketing purposes as well as for the marketing purposes of third parties. The aim is to send you advertising that is geared solely to your actual or perceived needs and not to bother you with useless advertising. The stored data will not be passed on to third parties. In addition, the responsible party pseudonymises personal data collected about you for the purpose of using the pseudonymised data for its own marketing purposes as well as for marketing purposes of third parties (advertisers). The pseudonymised data can also be used to advertise to you online on an individualised basis, whereby the control of the advertising can be carried out by a service provider/agency. The legal basis for the use of personal data for marketing purposes is our legitimate interest.Newsletter
On our website, we offer you the possibility to register for our newsletter. In order to ensure that no mistakes are made when entering the email address, we use the so-called double opt-in procedure (DOI procedure): After you have entered your email address in the registration field, we will send you a confirmation link to the address you have provided. Only when you click on this confirmation link will your email address be added to our distribution list for sending our newsletter. The legal basis for this data processing is your consent. You can revoke your consent at any time with future effect by sending a message to hello@the-brandidentity.com or using the unsubscribe option at the end of each newsletter.Product recommendations by e-mail
As an existing customer, you will regularly receive product recommendations from us by e-mail. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter. In doing so, we use the e-mail address you provided in the context of the purchase to advertise our own goods and/or services that are similar to those you have purchased from us on the basis of an order you have already placed. The legal basis for this data processing is our legitimate interest. You can object to our product recommendations at any time with effect for the future by sending a message to hello@the-brandidentity.com or at the end of each product recommendation e-mail, without incurring any costs other than the transmission costs according to the basic rates.Online presence and website optimisation (using cookies) including consent
As the operator of this website, we collect data about your usage behaviour on our website (tracking data). This includes, among other things, which individual sub-pages (article detail pages) you have called up. For this purpose, we and/or our partners may set cookies in the browser you are using. The collection of tracking data is only permissible if you have given your prior consent. You can give such consent by clicking the "OK" button in the "cookie banner" displayed on our website. However, the granting of consent is not necessary for the processing of such tracking data, which is required for the offer of our web site. This includes, for example, the setting of cookies for the purpose of displaying the shopping basket. Depending on the purpose for which the data is processed, data processing is sometimes carried out without obtaining your consent, and sometimes only after you have given your consent (via the cookie banner used on our website). Cookies are set (without you having given your consent), for example, to show you the contents of your shopping basket or your notepad. However, we may also use the information about your usage behaviour to show you offers on our website that are of interest to you or to advertise to you on other web sites using personalised content (e.g. retargeting). Insofar as personal data about your usage behaviour on our website can also be used by other providers, e.g. for the purpose of "enriching own information", such use will only take place if you have consented to it beforehand. In these cases, the further processing of the data collected on our website regularly takes place under the sole responsibility of the providers. The providers may transfer the data to the USA as part of this further processing. In this context, there is a particular risk that your data will be processed by American institutions/authorities for control and monitoring purposes without you having an adequate legal remedy against this. Tracking data that we collect and store ourselves are processed by us exclusively in pseudonymised form. We will only process data about your usage behaviour on our website without your consent or without the processing being necessary for the operation of the website after pseudonymisation or the use of a pseudonym. This prevents a direct allocation of the data to your person. If you would like to delete individual cookies set in your browser or find out which service providers have set cookies in your browser, you can do this using a "preference manager". Such a preference manager is available, for example, at www.youronlinechoices.com. You also have the option of setting your browser in such a way that it prevents cookies from being set or only allows certain types of cookies to be set. Details on the possibility of changing the settings of common browser types (including Google Chrome, Firefox) can be found in sectionGoogle Analytics
For the purpose of demand-oriented design and continuous optimisation of our website, we use the basic version of Google Analytics, a web analysis service of Google Ireland Limited ("Google"). Google Analytics uses so-called "cookies" (text files), which are stored on your computer and which enable an analysis of your use of the website. On our behalf, Google will use this information for the purpose of evaluating your use of the website and compiling reports on website activity. Google processes the data collected via the use of the "basic version" of Google Analytics exclusively on our instructions and for our purposes. Insofar as data collected via Google Analytics is used for advertising technologies by Google (e.g. Google re-marketing) and in this case also processed by Google for its own purposes and / or the purposes of third parties, such processing will only take place if you have given your consent to the use of such advertising technology on our website. Such further processing of the data, as well as the processing of the data after it has been transmitted by us to Google, will be carried out by Google as the sole data controller. In this context, Google Ireland Limited, as the sole data controller, may store data about you in the USA. The legal basis for this data processing is your consent.Facebook retargeting (website custom audience)
A pixel from Facebook Ireland Limited is integrated into this website (website custom audience pixel). Through this pixel, information about the use of this website (e.g. information about viewed articles) is collected by us and Facebook Ireland Limited in joint responsibility and transmitted to Facebook Ireland Limited. This information can be assigned to your person with the help of further information that Facebook Ireland Limited has stored about you, e.g. due to your ownership of an account on the social network "Facebook". The information collected via the pixel can be used to display interest-based advertisements about our offers in your Facebook account (retargeting). The information collected via the pixel may also be aggregated by Facebook Ireland Limited and the aggregated information may be used by Facebook Ireland Limited for its own web purposes as well as for advertising purposes of third parties. For example, Facebook Ireland Limited may infer certain interests from your browsing behaviour on this website and may also use this information to promote third party offers. Facebook Ireland Limited may also combine the information collected via the pixel with other information that Facebook Ireland Limited has collected about you via other websites and/or in connection with your use of the social network "Facebook", so that a profile about you may be stored by Facebook Ireland Limited. This profile can be used for advertising purposes. Facebook Ireland Limited is solely responsible for the permanent storage and further processing of the tracking data collected via the website custom audience pixel used on this website. In this context, Facebook Ireland Limited, as the sole data controller, may store data about you in the USA. The European Court of Justice has ruled with regard to the USA that it is a country with an insufficient level of data protection. In this context, there is a particular risk that your data will be processed by American institutions/authorities for control and monitoring purposes without you having an adequate legal remedy against this. The legal basis for this data processing is your consent.also be unable to continue using our services if you want us to stop processing your personal information. We encourage you to get in touch if you have any concerns with how we collect or use your personal information. You do however also have the right to lodge a complaint directly with the ICO, their contact details can be found on their website. Please direct all requests for information, requests for information or objections to the data processing to us.